Google+ or Facebook | Which Is Right For Your Business? | Infographic

Google+ was a little slow to catch on especially in comparison to larger and more popular Facebook, but don’t count out Google+ yet and don’t forget that Google+ has been adding 10 million users PER MONTH – the fastest growth of any network yet.  The infographic below shows a great comparison of the two networks, both which cater to different audiences. Which one is right for your business or profession?

With 170 million registered users Google+ is finding a niche among young, tech-savvy professionals who like to post and share content.  One of the unique characteristics is that pictures are what Google+ users share the most.

On Facebook, the photo-sharing feature is ranked 4th behind “likes,” status updates, and comments. Facebook users spend more than seven hours per month on the social network, engaging with one another on a personal level.

This may be why Google+ is better for promoting content, while Facebook works well for traditional marketing aimed at a broad audience. The most popular brands on Facebook are consumer favorites like Coca-Cola, Disney, and Starbucks; while Google+ favors its own products, like Android and Chrome, as well as the tech blog Mashable.

Here’s the Infographic… hope this helps you decide where to focus your time!

Think Big Enterprises LLC
235 W. Brandon Blvd., Suite 241 BrandonFL33511 USA 
 • 813-438-2428

Reputation Management

Why Managing Your Online Reputation Matters

It is pretty much accepted that people are affected daily by what others think and say about them – especially online.  Reputation matters and has mattered since the dawn of our society.  As we move further and further into the digital and information age, online reputation matters more than ever and is becoming increasingly difficult to manage.  In fact, the vast majority of business owners and professionals do nothing to actually manage their online reputation.

While reputation management might sound intimidating, it is simply a marketing approach that can easily become the best friend of an individual, a product, or a business. In short, online reputation management boosts the prominence of “good” information on the web while burying the “bad.”

What is an online reputation and why should it matter to you?

An online reputation is the collective mentions and reviews of you and/or your company brand on the world wide web. It consists of reviews left by customers or other people, mentions of your name or company on other websites or online media sites and any proactive mentions of same by you, your company or reputation management firm you’ve hired to proactively manage your online reputation. Of course it also consists of anything you post about yourself or company in the social media landscape.

Like it or not, you have an online presence in today’s internet world – whether through online directories that have found your business address, reviews, a personal website, professional organization or through something as simple as a social media platform like Facebook you are out there as a ‘brand’.  All of the information you create, articles you write or push, comments that you add to other peoples work, tweets, posts to Facebook, +1s on Google+, Likes, Check-Ins, Reviews by your customers (or worse, your competition) are catalogued, indexed and available for anyone to view.

Just like any other brand or company, you must manage your personal brand in order to ensure that the information you post or information that is posted about you isn’t costing you money, or worse, destroying your reputation. Having negative information online can cost you sales, a job, promotion, a deal, or even a friendship. Any common-sense person knows that people pretty much believe what they read.

According to this great Infographic, 56% of adults don’t think about the consequences of what they are posting online.  That is a scary statistic given the fact that 78% of recruiters check search engines before hiring an employee.  That is almost four out of five recruiters.  Information on the internet does not degrade over time and disappear.  That information is indexed by the search engines, indelible and will never go away.  These recruiters, and anyone else with a computer, have access to EVERYTHING you have ever posted and EVERYTHING that has ever been posted about you by others.

Does it really matter? The answer is a resounding YES.

*Data from a Microsoft Study released 2012

  • 14% of adults surveyed have experienced negative consequences due to online activities of others
  • 21% were fired from a job
  • 16% missed out on getting a new job
  • 14% missed out on getting accepted to a college they applied to
  • 16% lost their health insurance
  • 15% were turned down for a mortgage

 

What this means for CEO’s, business professionals and business owners

In this highly social, digitally connected age the lines have gotten blurry between who you are personally and who you are professionally.   This is a very important concept to understand because as a business professional you make your living based on building positive relationships.   Negative comments about you online create a clear perception that you cannot be trusted; they can make you look unprofessional and can instantly tear down the good reputation that took so long to develop.

Further, and even more important, just a few negative reviews about you can have dramatic effects on the cost of Professional Liability, Malpractice and/or E&O Insurance. Negative reviews could potentially cost you your license if a complaint is filed against you as well if the investigating committee finds a slew of scathing reviews about you and/or your business. These are things that you cannot mess around with. You MUST handle these issues now and, going forward, have a reputation manager as part of your professional team.

[kc_background_pac_1_background_2][kc_background_pac_1_heading_2]Warning[/kc_background_pac_1_heading_2][kc_background_pac_1_sub_heading_2]Your Bottom Line is Affected by Reviews![/kc_background_pac_1_sub_heading_2][/kc_background_pac_1_background_2]

Consider these stats…

  • 80% of all consumers surveyed stated that negative online reviews made them change their mind on their buying decisions!
  • 87% of consumers say positive reviews online reinforced their decision to purchase a product or service recommended to them.  

Once a negative review is out there it is there to stay save for an extremely rare instance where one of the review directories will take it down but that is extremely rare and I would never count on that happening.  Those reviews will hurt your business if you do not manage this proactively. You cannot hide from these reviews.

92% of buyers check online reviews before they make a purchase.  

What do you want them to see?  If they see a list of mostly, if not all, negative reviews and you have not responded to those reviews and solved those issues your potential customer will see you as untrustworthy and choose to buy from someone else. The statistics are emphatic about this.  It is also a fact that Google is now penalizing businesses in the local search rankings for negative reviews that have not been responded to and rewarding businesses who have more positive reviews than the competition.

Even more challenging is managing your online reputation for if your personal persona is also your business persona.  These are folks such as doctors, lawyers, dentists, consultants etc.  Your businesses rely more strongly on relationships and trust than most.  If your personal reputation online is less than professional, your potential customers will choose someone else. Period. Professionals like these simply cannot afford to NOT actively manage their online reputation and ensure that their customer experience is carefully crafted and by design, not by accident. This includes ensuring your employees are specifically trained to deliver a great experience.

This is becoming more imperative with the introduction of Google+ Local.  Google purchased an online review company called Zagat last year and they are now including reviews and scores in search results for doctors, lawyers, brands, stores and restaurants.  We as humans trust what others say about brands and people a lot more than what websites say about brands and people.

I have personally witnessed many negative reviews where it was clear and apparent that the reviewer was still at the business location while leaving a scathing review of that business. With the advent of internet-enabled smartphones and tablets, consumers are empowered to leave reviews on the spot while in the midst of their “customer experience.”

These reviews will have an impact on your business whether you like it or not.  Now is the time to see just what is being said about your personal brand or your organization so that you can create the right kind of reputation management strategy.

So what is Online Reputation Management?

Online reputation management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content. ORM primarily involves tracking what is written about a client on the Internet, then utilizing sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor (in most cases business or individuals) may not want to show when their name is searched.

Rather than working to raise link results with a particular search term in order to (ostensibly) generate more commerce or page views, the goal of ORM is to push already highly-ranked negative posts off the results pages so that they are seen by fewer people, thus creating a more positive results environment for the sponsor of the effort. ORM is the specialization in prevention and repair of online reputation threats, and has less to do with directly promoting businesses.

The term arose from recognition of the importance that influencing how someone or something is perceived based on an internet search is critical to a business and it’s long-term sustainability. As the amount of user-generated content on the internet grew, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed.

Reputation management services also include consulting around the implementation of a system to regularly and proactively survey your customers to elicit their “review” of your business and encouraging or incentivizing them to take actions to leave these reviews online thus developing a positive reputation by design rather than leaving things to chance.

At Think Big Enterprises, Reputation Management is one of our areas of expertise and we have very specific solutions to help businesses with online review management along with offline or community-level reputation matters.

If you are a business that is dealing with negative reviews about your business online, call us now at 813-438-2428 to discuss how we can help!

 

Social Media Statistics for 2012

2012 is shaping up to be a HUGE year in Social Media and below is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.

Google PlusBut a big mistake of business owners would be to discount the amazing first 7 months of Google+. In just 7 short months, Google+ amassed 100 million users. It took Facebook over 5 years to do that folks.

A few interesting take outs for social media statistics in 2012:

Twitter Statistics 2012:

  • 34% of marketers have generated leads using Twitter
  • 55% of Twitter users access the platform via their mobile

Facebook Statistics 2012:

  • An average Facebook user has 130 friends and likes 80 pages
  • 56% of consumer say that they are more likely recommend a brand after becoming a fan
  • Each week on Facebook more than 3.5 billion pieces of content are shared

General Social Media Statistics 2012:

  • 30% of B2B marketers are spending million of dollars each year on social media marketing
  • Nearly 30% of these users are not tracking the impact of this marketing
  • 20% of Google searches each day have never been searched for before
  • Out of the 6 billion people on the planet 4.8 billion have a mobile and only 4.2 billion own a toothbrush

Check out more social media statistics for 2012 below in the full infographic.

For similar posts, check out Bradenton Internet Marketing.

Social Media Statistics 2012

Bradenton Internet Marketing

When it comes to getting the best possible style of website marketing Bradenton Florida businesses can use to get their products and services seen by millions of people online, Think Big Enterprises is ready to meet the challenge for any Florida Website Development project.

We will send out an expert Bradenton SEO specialist to get you the designs and strategies that will help to improve your site’s search engine rank, get more traffic to your site, and get more sales through the proper kinds of web marketing Bradenton FL companies can be proud of.

Our expert Bradenton SEO service technicians are skilled in strategies such as targeted keywords, backlink techniques, social media strategies, advertising strategies and the kinds of content that will best suit your Internet niche.

We totally understand Bradenton online marketing trends and applications and can discuss your needs and desires. We will work to get you the best possible kinds of site marketing Bradenton Florida customers will be attracted to so that you get lots of traffic and sales.

Here is some information on some of the Bradenton web site design designer designs strategies:

Choose the Most Current and Relevant Keywords

One thing vital to attract specific kinds of customers to come to your website and buy your products and/or services is to choose the most trendy and current keywords in your Internet niche. For instance, if you are a Sarasota digital photography business, a relevant keyword might be “Sarasota photos” or maybe “digital photos in Sarasota.”

Our Bradenton SEO services will provide businesses in that area the best possible keywords incorporated into their content, such as their videos, articles, and images. And we can do the same thing for businesses in other areas of the state such as providing needed search engine optimization Lakewood Ranch business owners need or those in other cities in Florida.

Our Sarasota SEO experts can be hired to come to speak with a business in Sarasota Florida and discuss Sarasota advertising services that also carry appropriate and current keywords and phrases. We can also help you find Sarasota Google Adsense words that help to sell your products and services through our expert SEM Sarasota strategies.

Backlinks Are Also Vital in Website Strategies

All websites need good backlinks that are targeted as well as linking to trusted sites and sites that are relevant to your business’ products and services. For instance, if you are a business that sells pet supplies, it could be appropriate to link to something like a veterinarian’s office or other pet related businesses.

You want to stay away from buying backlinks too, as this causes Google to be suspicious of your website and could penalize you and consider those links as SPAM. It is especially important to stay away from any backlinks that link to sites containing viruses, pornography, or any sort of bad grammar or other problems. Instead, let the experts at Think Big Enterprises help you to find the best links for your niche.

Get More Targeted Customers with Proper Design Strategies

You also want lots of traffic for your business website and we can do that through restructuring your site and going over your content with our Bradenton SEO or Sarasota SEO teams for those areas. We can also provide this service elsewhere in Florida. This will allow you to determine the kind of customers you want to sell to and then design your website and advertising accordingly.

Social Media Is Also A Great Marketing Tool

We can also help you to get more targeted customer through designing a social media advertising campaign for Twitter or Facebook. Bradenton online marketing teams from Think Big Enterprises can help businesses in that area, or we can provide teams familiar with trends and SEO in other parts of the state.

Social media is growing larger every day and having a Twitter or Facebook fan page is vital to getting the business of Internet savvy customers. These give your business a way to interact directly with your customers and get their feedback in real time, which helps you to make improvements as necessary right then.

These and other types of SEO and SEM strategies are geared to get your business ahead of your competition and help you to attract customers and make sales! A company needs a website design and an advertising strategy that is tops for both their customers and the requirements of the search engine algorithms for Google, Bing, and Yahoo.

Let Think Big Enterprises help your business to succeed by us putting together a package of Internet services for your business. We are standing by for your call or email!

Florida Website Development

When it comes to creating the best possible custom web development in Florida, you should get to know what types of online marketing and template design are the ones your which fit your company culture and look you want; as well as meet the standards of the search engine algorithms at Google, Yahoo or Bing.

At Think Big Enterprises, we have a team of savvy consultants who can help you answer that question and guide you through the development of your business website. We provide Internet marketing services for several locations in Florida, including Miami web site design, St Petersburg website development, Port St. Lucie web design and can also provide all types of webpage design in Orlando, Florida, as well as Destin Florida web site design, North Palm Beach web design, Hobe Sound web design and website services in the greater Tampa Bay area.

We are constantly conducting research on the latest market trends so our clients can make pro-active decisions instead of reactive. For some critical information on Social Media trends, check out our latest post on Social Media Statistics for 2012.

Customer Direction Is Important to Website Development

One of the most important things to consider in website design is to make sure that you are leading your potential customers around your website in the proper manner. What that means is that certain design factors carry more weight than others and knowing which ones are best can help determine whether your business succeeds or fails in attracting and keeping your clients on your site and leading them to the action you want them to take – a phone call, giving them your email, etc.

For example, do you want to sell things on your site? Our team can supply you with premiere ecommerce internet marketing Tampa businesses need to have a user friendly website that their customers will find easy to navigate and use to make purchases of your products or services directly on your site

Website Hot Spots and Site Design

How does this work? When most people navigate to a website online, they notice your logo first. That’s due in part to the fact that the human eye goes to the top left first, and that is where many types of web site redesign in Florida place a company’s logo when they are completing a redesign of the website. Think Big Enterprises provides expert search engine marketing services Tampa companies need along with SEO search marketing to drive traffic to your site, help convert that traffic to leads and sales thus improving your bottom line.

Logo placement is only the first step in developing your website design. After website visitors see your logo, you want their eyes to travel to other important sections of your pages such as pictures of your products, an article on your company, etc. As one of the best central FL web designers, we can help you develop the kind of design that will get your company the results you are looking for with your website and online sales channel.

Determining the Platforms Your Site Needs to be Optimized For

Another design feature is determining the kinds of platforms you want your customers to be able to use to access your company’s products and services. Do you want laptop or tablet customer? How about being able to access your site through smart phones? Think Big Enterprises can offer your company mobile application development Florida mobile customers will appreciate and that gets you more traffic and more valuable sources of customers buying your products and services.

It is amazing but 90% of all businesses still don’t have a mobile-enabled website to accommodate their users/visitors who are visiting or finding the website on their mobile phone or smartphone.

Think Big Enterprises has special expertise in developing mobile websites which are typically a scaled-down version of your main site with special focus on utility versus look and feel. Mobile sites need to be structured in a way that allows the smaller screens on iPhones or Android-powered phones navigate the site easily and take the actions mobile users are looking to take like calling your business, understanding what products or services your company sells, etc.

Integrating Social Media Strategies in Your Website Development Project

Think Big Enterprises can also give you advice on how to use social media in your Internet marketing strategies. Social media is a great place to help further your company branding and you can use it to lead your potential customers to your business website to buy your products and services.

This service is part of our professional package of Internet marketing services and we can put together a package for you that meet both your requirements and your budget. Besides Facebook, we can help you to build Twitter pages and give you advice on other ways to use social media to get ahead of the game of Internet marketing. LinkedIn is also a great social platform especially for professionals like insurance agents, financial planners, real estate agents and other similar professionals.

Email Marketing Complements a Solid Website Development Strategy

Email marketing is another form of Internet Marketing Services we can supply at Think Big Enterprises. This helps you to stay in touch with your clients and you can send them data on sales, send them coupons, or talk back and forth if needed. It is a valuable part of communicating with customers.

Email marketing also helps you to find out information about your customers and start a database on your current and potential customers for future usage. You can also send them monthly newsletters so they won’t forget about your business. We call this the “top of mind” effect. You want your business to be “top of mind” at all times with your customers.

The bottom line is that there are all sorts of Internet Marketing Services, as well as types of website designs to choose from and the savvy and professional people at Think Big Enterprises is well-versed in all of them and is standing by to help your business succeed today!

 

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