Search Engine Optimization (aka SEO) is the most proactive thing you can do as a business owner to increase your visibility in the search engines. Search engine optimization can drive more qualified leads to your website by increasing your website’s ranking in search engine results which has a direct effect on the amount of actual, qualified traffic to your site. SEO facilitates access to a larger target audience (aka traffic). It drives people to your site during all phases of the buying cycle but the great thing about SEO is that you can target specific keywords that hot prospects for your business are searching today. It allows your brand to be found online in top results which also leads to greater visibility and thus brand recognition.
33% of users believe companies found in top search results are a major brand in their specific product/service category – indicating that top rankings transmit brand equity to top-of-mind (and top of the search results) when your target audience is ready to buy; and it draws in new customers from down the street and across the globe. Customers who are searching the products and services you offer. Right now.
Search engine optimization is a very technical, involved and continual process of analysis, evaluation, testing and experimentation with your website to maximize both the quantity and quality of traffic coming to your site from all of the major search engines. Driving traffic to an ugly or ineffective website is useless. Having a pretty or visually appealing website is simply incomplete and not optimal.
Think Big Enteprises offers several search engine optimization solutions to meet our clients’ needs and expectations. Our Tampa search engine optimization firm will help you choose the keywords that are right for your company and your individual search engine optimization needs.
Our SEO specialists will work with you through the entire search engine optimization process, starting with a long and honest look at your website in its current state. We will analyze the strengths and weaknesses of your site and will work with you on an individual basis to improve the digital footprint for all of your online assets. Our staff will also submit, track and analyze your results to achieve the best possible return on investment (ROI) for your business.
Our basic search engine optimization package includes:
- Website Analysis: Identify your website’s current strengths and weaknesses so we can make the appropriate on-page recommendations that will improve the site’s positioning in search engines and directories.
- Competitive Counter-Intelligence to discover exactly what your competition is doing online and to ascertain the real value of the online market
- Keyword Research: Uncover which keywords and phrases will bring the most qualified traffic and conversions to your web site.
- Meta-Tag Development: Create and deploy effective Title, Description & Keyword Tags.
- Directory Submissions: Submit key sections of your web site to appear within the major online directories and niche directories.
- Link Popularity Campaign: Increase and improve the quantity and quality of relevant external web sites that link to pages on your web site in order to enhance your site’s visibility within search engines.
- Website Content Optimization: Develop and enhance your web site’s content to make your site more crawlable & indexable to search engines.
- Ongoing Research and Industry Information: We keep you apprised of industry changes and new online marketing opportunities. We’ll keep up with the rapidly changing search landscape so you don’t have to.